Online e-commerce and New Opportunity

The e-commerce sector has seen unprecedented growth in last few year, and opening up new opportunity online for the youth of the India with new business and profession. I can see many business opportunity and growth of new profession for the youth to be happy about with their smiling faces and of course their families have reasons to smile. The growth was driven by rapid technology adoption led by the increasing use of devices such as smart phones and tablets, and access to the internet through broadband, 4G, etc, which led to an increased online consumer base. Furthermore, favored demographics and a growing internet user base helped aid this growth. 

In terms of new opportunity, the growth shown by homegrown players such as Flipkart and Snapdeal and the huge investor interest around these companies displayed the immense potential of the market.

With the entry of ecommerce behemoths such as Amazon and Alibaba, the competition is expected to further intensify. Both these

International players come with deep pockets and the patience to drive the Indian e-commerce market. Also, their strong domain

Knowledge and best practices from their international experience give them an additional edge. Additionally, these companies have

been part of markets where they have seen the e-commerce market evolve and are aware of the challenges and strategies to address

Issues thereof.

Indian companies realize this, and are therefore aiming to continue their focus on expanding sellers and selection on their platforms,

Innovating on multiple customer touch points and providing seamless and rapid delivery services in order to compete with the international entities. Competition is expected to continue, with these e-commerce ,online companies experimenting with different ways to attract customers and increase online traffic.

The Indian government’s ambitious Digital India project and the modernisation of India Post will also affect the e-commerce online.

The Digital India project aims to offer a one-stop shop for government services that will have the mobile phone as the backbone of its delivery mechanism. The programme will give a strong boost to the e-commerce market online as bringing the internet and broadband to remote corners of the country will give rise to an increase in trade and efficient warehousing and will also present a potentially huge

market for goods to be sold.

India’s overall retail opportunity is substantial, and coupled with a demographic dividend (young population, rising standards of living for the youth today and upwardly mobile middle class) and rising internet penetration, strong growth in e-commerce online is expected.

Opportunities are many and promotion of all e-commerce companies business online as their affiliate is totally new opportunity for the youth today to have a happy smiling face with a big smile of success in their own business and profession.

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